In U.S., Quirky Labels Uncork Sense of Humor
The Record, Bergen County, NJ › August 15, 2006
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Summary
SONOMA, Calif. - Would you drink a little Fat Bastard? Pour a glass of Marilyn Merlot? How about pulling out some Screw Kappa Nappa for that next college reunion? Wine labels, once dominated by ornate script and just as fancy verbiage, have gone from frumpy to funky.
"It's making wine less elitist and it's making wine fun," said Paul Dolan, partner in the Mendocino Wine Co., whose labels include Tusk 'N Red and Big Yellow a cab, of course.See the full content of this document
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In U.S., Quirky Labels Uncork Sense of Humor
A quarter-century ago, wine names stuck to the classics as vintners tried to establish brands and teac...
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