Vw Keeps On Truckin' ; Bucking Trend of Car-Based Crossovers, 2008 Touareg 2 Still a Rugged Suv

Summary

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With its 2008 Touareg 2 sport utility vehicle, Volkswagen is driving head-on into a hurricane of changing consumer preferences.

That is because, despite its unit-body construction, the Touareg 2 is more like a truck than a car, heavy and thirsty, at a time when buyers are deserting truck-based SUVs in favor of car-based crossovers.

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Extract

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Vw Keeps On Truckin' ; Bucking Trend of Car-Based Crossovers, 2008 Touareg 2 Still a Rugged Suv

Perhaps to refocus customers' attention, the VW folks are emphasizing the ruggedness and off-road capabilities of the new Touareg, despite the fact that their own research shows that only about 2 percent of their potential buyers have much interest in those attributes...

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