Q. How do I protect my company's trademarks?Contrary to popular belief, no formal steps are needed to acquire trademark rights. The prerequisite for trademark protection is use: Once one company starts using a trademark, the law prohibits others from adopting an identical or similar trademark in the same marketplace that is likely to cause confusion about the source of the goods or services sold under the two marks.
Trademarks Can Take Hold Simply by Use
Although no formal steps are required to obtain trademark rights, certain legal steps can dra...