Tough Times, Sharp Sales Tactics

Summary


Generating sales is job one for small businesses, according to consultants at the Bergen County New Jersey Small Business Development Center.

Yet, regaining sales is still a challenge for entrepreneurs who have survived, and they've had to find ways to increase sales amid the reduced spending of a leaner economy.

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Tough Times, Sharp Sales Tactics

"What doesn't destroy you only makes you stronger," said Vincent D'Elia, regional director for the Small Business Development Center at Bergen Community College in Hackensack.

Hiring new salespeople a...

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