Summary
As the president of Sharp Electronics Marketing Company of America in Mahwah, John Herrington is leading a new marketing campaign he thinks should be an easy sell -- convincing men that when it comes to televisions, bigger is better.
Last month Sharp unveiled its new 70-inch television set, and in the coming weeks it will launch an advertising campaign geared to men and their love of big screens. The company, which has its world headquarters in Japan, invested in a new factory and technology to get ahead of the demand for even bigger flat-screen televisions, and was the first to market with a 70-inch set.See the full content of this document
Extract
Tapping a Growing Market for Giant Tvs
Herrington, who joined the U.S. marketing and sales division as president in August, will be in charge of feeding and meeting that demand. Larger and larger screens are the fastest-growing segment of the television market; sales of screens that used to be conside...
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