3 Suitors Vie for Arena Naming Rights ; Fashion Labels Hoping to Replace Continental
The Record, Bergen County, NJ › September 26, 2007
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Summary
Clothing brands Izod, Southpole and Rocawear are vying to replace the departing Continental Airlines as the naming-rights partner for the Meadowlands arena.
Southpole, based in Fort Lee; Rocawear, founded by rap mogul Jay- Z; and Phillips-Van Heusen-owned Izod each formally expressed their desire to brand the 26-year-old arena by the New Jersey Sports and Exposition Authority's Monday afternoon deadline, three sources familiar with the bidding said.See the full content of this document
Extract
3 Suitors Vie for Arena Naming Rights ; Fashion Labels Hoping to Replace Continental
Izod expressed the greatest initial interest, which may give it the inside track unless it is significantly outbid, they said.
The arena could have a new name by Oct. 4,...See the full content of this document
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