Summary
Rick Mershad is a chief executive officer who knows how to build a computer from scratch. Just don't call him a geek. At Micro Center, the retail electronics chain Mershad heads, the preferred term is "computer enthusiast."
Micro Center, based in Hilliard, Ohio, opened its first New Jersey store in Paterson last week. On Wednesday, Mershad hosted a reception at the store, on Route 20 north, for vendors and store employees. Micro Center, founded in 1979, has been the slow-growth computer superstore, opening just 20 stores in 28 years, while younger rivals such as CompUSA and Circuit City have opened hundreds.See the full content of this document
Extract
Steady As She Grows
However, those fast-growth competitors are retrenching, with store closings and layoffs, and Micro Center's slow but steady expansion plan looks a lot sm...
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