Sequels Get Last Laugh ; No Matter How Bad, They Always Make Money

Summary


See that pile of money on the floor? There's $100 million there. All you have to do is pick it up.

Are you going to do it?

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Extract


Sequels Get Last Laugh ; No Matter How Bad, They Always Make Money

Of course you are.

And that's why there'll always be sequels. The money is too easy. You can distill the charm out of the original, suffocate what was special about it, use its least relevant cast members for peanuts, lowball every production decision, and ride that sucker straight to the bank, laughing all the way.

Whether a sequel out-earns its progenitor (the second "Ice Age" did; "Ocean's Twelve" didn't) is not the point: The point is,...

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