Hollywood Is Sequel Crazy ; Capitalizing On Brand-Name Recognition Works Wonders
The Record, Bergen County, NJ › July 23, 2007
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Summary
As this summer's slate of sequels marches on, Hollywood is planning even more installments of its biggest franchises.
With an indefinite number of future "Spider-Man" movies on tap and an 11th "Star Trek" coming next year, how many sequels are enough?See the full content of this document
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Hollywood Is Sequel Crazy ; Capitalizing On Brand-Name Recognition Works Wonders
"The marketplace decides," says Tom Ortenberg, president of theatrical films at Lionsgate, which will release "Saw IV" in October and bring back Sylvester Stallone next year in "John Rambo." "If the marketplace is there to support it, you find a way to get it done.
"In such a crowded marketplace, being ab...See the full content of this document
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