Despite Trials, Sears Sticking with Apparel ; Troubled Line Still Represents $4.5b in Sales
The Record, Bergen County, NJ › August 13, 2004
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Summary
CHICAGO - When Sears, Roebuck and Co. bought Lands' End in 2002, the retailer explained that the preppy clothing line had a strong following across several key categories.
Two years later, Sears is scaling back the brand for children, recognizing that parents are reluctant to spend $24 on a pair of Lands' End shorts when the Covington brand is on sale for $8 nearby.See the full content of this document
Extract
Despite Trials, Sears Sticking with Apparel ; Troubled Line Still Represents $4.5b in Sales
Selling clothing, it turns out, still isn't child's play for the Hoffman Estates, Ill., retailer.
The nation's biggest department store chain suffered disappointing earnings in the second quarter due largely to weak apparel ...See the full content of this document
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