Customers Are Schooled in Taste of Wines ; Connoisseurs Provide Classes and a Product
The Record, Bergen County, NJ › October 21, 2009
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Summary
When Cantor Fitzgerald's Manhattan office was destroyed in the terrorist attack on the World Trade Center, the company lost about 700 employees, including Jersey City wine school owner Matthew Picerno and 12 of his winemaking customers.
The tragedy opened the door for wine connoisseurs John Gizzi and Diann Greco to buy the wine school in 2002, changing the name to Make Wine With Us. Seven years later, they've moved it to Wallington to merge with a similar company run by Gizzi's son, John Jr., in Woodland Park since 2004.See the full content of this document
Extract
Customers Are Schooled in Taste of Wines ; Connoisseurs Provide Classes and a Product
"We had to rebuild the business from the ground up," said John Gizzi. "We've grown, but we've changed more than we've grown."
To grow, Gizzi and Greco invested $50,000 to $100,000 in equipment, found new grape growers and came up with an advertising plan that worked for ...See the full content of this document
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