Students Recall More Ads Than News On Channel One ; Classroom Tv Poses Ethical Dilemma, Study Says

Summary


CHICAGO Students remember more of the advertising than they do the news stories shown on Channel One, the daily public affairs program shown in 12,000 U.S. schools, a study has found.

Students reported buying or having their parents buy teen- oriented products advertised on the show, including fast food and video games, researchers said.

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Students Recall More Ads Than News On Channel One ; Classroom Tv Poses Ethical Dilemma, Study Says

Schools that agree to show Channel One on 90 percent of school days receive free televisions and satellite dishes, a de...

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