Playing a New Game ; Toy Fair Displays Industry's Entries
The Record, Bergen County, NJ › February 22, 2005
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Summary
The biggest star at Toy Fair 2005 is a spudly villain named Darth Tater. It's a Mr. Potato Head dressed up by Hasbro in a Darth Vader helmet and cape to capitalize on the upcoming Star Wars movie.
But that doesn't mean it's all fun and games at the fair. In between all the toy demonstrations and playtime, the thousands of toy executives gathering in New York this week are trying to figure out how to stay in the game in a business where the rules are changing rapidly.See the full content of this document
Extract
Playing a New Game ; Toy Fair Displays Industry's Entries
The Toy Industry Association, which hosts the annual Toy Fair, announced Sunday that U.S. sales of traditional toys were $20.1 billion in the 12-month period ending Oct. 31, a 5.2 percent decline from the prior period.
And the line between toys and consumer electronics is blurring. The age group that used...See the full content of this document
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