Summary
North Jersey retailers like Annie Sez, Daffy's and Syms practically invented the idea of shopping as a competitive sport. Now, national off-price powerhouses are causing them to rethink their strategy.
Annie Sez, the off-price chain operated by Big M Inc. of Totowa, has a new slogan, and is redesigning its stores to make them more shopper friendly and more comfortable, while still emphasizing bargains.See the full content of this document
Extract
Off- Price Makeover
Daffy's, based in Secaucus, has a new chief executive, the first outside hire to run the company since Irving Shulman opened the first Daffy Dan's store in Elizabeth in 1961. It is preparing to open a store in Times Square next month, its third new store this year.
Syms, also based in Secaucus, is struggling to reinvent itself after buying Filene's Basement two years ago. In the face of slumping sales, the company has hired a financial consultant ...See the full content of this document
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