Name Brands Get the Nudge ; Taking Stock of Selections On a Supermarket's Shelves

Summary

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Last week, while ambling down the bread aisle of my local Stinky Dinky supermarket, I noticed for the third week in a row that I could not find the Italian bread I've been buying there for the past eight years.

"Excuse me," I said, to an apple-cheeked woman in the Stinky Dinky bakery department, "but I'm looking for the Italian bread that you used to ..."

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Extract

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Name Brands Get the Nudge ; Taking Stock of Selections On a Supermarket's Shelves

"Right here," she said, handing me a fresh loaf of the Stinky Dinky "house brand" Italian bread.

"Actually, this isn't the Italian bread I want. You used to carry a ..."

"This is OUR Italian bre...

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