Nobody Made Her Up ; Sigrid Olsen Is Very Real

Summary

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Sigrid Olsen is the new gal on the retail block - and in the malls of America.

But even though she hangs out in a lot of the same places as Ann Taylor, J. Jill, and Arden B., there's something different about her. She's a real person - not a name dreamed up in a marketing department. And though her clothing company was acquired by fashion conglomerate Liz Claiborne Inc. in 1999, she still exercises creative control.

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Extract

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Nobody Made Her Up ; Sigrid Olsen Is Very Real

The company, which originally sold its clothes in specialty and department stores, has been opening its own branded stores in downtown areas and malls. The 35th Sigrid Olsen store opened at...

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