Summary
Nine Inch Nails relied heavily on a digital marketing strategy to set up the band's latest album, Year Zero, a strategy that continues even after its April 17 street date.
Last week the band placed three new tracks on its Web site in multitrack format, allowing fans to download and remix the songs. The tracks, "Capital G," "My Violent Heart" and "Me, I'm Not," are also available in Garageband.See the full content of this document
Extract
Nails Pushing Remix Strategy
Prior to the ...
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