Mature Beyond Its Years ; Saturn's New Vue Chips Away at the Cuv Niche Leaders
The Record, Bergen County, NJ › February 07, 2008
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Summary
Given that it is still a teenager, Saturn looks remarkably mature these days.
Back in 1991, when the newest division of General Motors started selling cars, it offered a couple of economy-oriented compact coupes and sedans with plastic sides and modest power to ward off dings and enthusiasts.See the full content of this document
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Mature Beyond Its Years ; Saturn's New Vue Chips Away at the Cuv Niche Leaders
But it did champion no-haggle pricing and promised a warm and fuzzy owner experience, in contrast to the dodgem tactics and high- pressure sales representatives at some dealerships.
It worked, too. With a lot of customers who didn't know much about cars and were put off...See the full content of this document
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