Mature Beyond Its Years ; Saturn's New Vue Chips Away at the Cuv Niche Leaders

Summary


Given that it is still a teenager, Saturn looks remarkably mature these days.

Back in 1991, when the newest division of General Motors started selling cars, it offered a couple of economy-oriented compact coupes and sedans with plastic sides and modest power to ward off dings and enthusiasts.

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Mature Beyond Its Years ; Saturn's New Vue Chips Away at the Cuv Niche Leaders

But it did champion no-haggle pricing and promised a warm and fuzzy owner experience, in contrast to the dodgem tactics and high- pressure sales representatives at some dealerships.

It worked, too. With a lot of customers who didn't know much about cars and were put off...

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