How Junk Mail Can Save the Day

Summary


CAN THERE BE privacy with junk mail? Yes, it's possible, but only if we act now. Let's look at the facts. The junk mail industry fostered the current identity crisis from years of lax, sometime careless security with consumers' names and private information.

This was confirmed with the ChoicePoint data breach in February 2005, followed by LexisNexis, two of the largest data brokers in the United States.

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Extract


How Junk Mail Can Save the Day

The Direct Marketing Association holds a convention each year in Chicago for a membership numbering in the thousands. They come to the Windy Cit...

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