Hip Hotels ; Court Younger Travelers with Design, Technology
The Record, Bergen County, NJ › November 07, 2006
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Summary
The AmeriSuites hotels in Fair Lawn and Secaucus are not even a decade old, but they're both about to be completely renovated, transformed into a hip new brand Hyatt Place aimed squarely at younger travelers.
Hyatt Place is an example of the lodging industry's hottest trend: the pursuit of the Generation X guest.See the full content of this document
Extract
Hip Hotels ; Court Younger Travelers with Design, Technology
In addition to Hyatt's new brand, Starwood Hotels best known for its Sheratons is adding a brand called aloft, and InterContinental Hotels is adding a brand called Indigo.
"We're seeing a lot of courting of younger travelers," said Amy Patti, a Hyatt spokeswoman. "Design is really a big part of it."The introduction of the new brands comes at a time when hotels are enjoying re...See the full content of this document
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