Summary
BY THE TIME you take the podium in Boston on Thursday night, the Bush-Cheney campaign will have spent, over many months, tens of millions of dollars to ensure that the viewing audience doesn't believe a word you say. Your acceptance speech is a prime-time chance to show that the money was wasted. Here are some thoughts on how to make sure the fall campaign will be fought on your terms:
* Go beyond biography. Polls and pundits suggest that Americans don't know you yet. It seems hard to believe in the age of the permanent campaign, but if true, this convention will go a long way toward remedying the situation. The schedule is packed with testimonials to the content of your character: Kerry as visionary, Kerry as warrior, Kerry as dad.See the full content of this document
Extract
A Game Plan for John Kerry ; From the Left
I haven't seen a draft, but I suspect your speech contains an element of autobiography. This is a safe bet. Over the last half- century, acceptance speeches have become more personal, rendering nominees not only more human but also, in some way, emblematic of the American experience.
This is a harder sell the wealthier you are. Thus, it...See the full content of this document
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