Major Fashion Without Minor Irritations ; Stores See Dollars in Seamless Trend
The Record, Bergen County, NJ › September 10, 2004
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Summary
NEW YORK - One of the latest fashion trends is what's missing: seams and tags.
Gap Inc. has unveiled a collection of tagless T-shirts for men under the Gap brand and for women and men at its Banana Republic stores over the past few months, after enjoying success with its tagless and seamless women's T-shirts sold by Gap Body. And Sara Lee Corp. launched this week a tagless bra version of Barely There, a seamless undergarment collection. The company also produces tag- free underwear for men, women, and children under the Hanes brand.See the full content of this document
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Major Fashion Without Minor Irritations ; Stores See Dollars in Seamless Trend
Shoppers can still find the logo and information about the garment inside the clothing - it's just stamped onto the fabric through heat-transfer technology. The process for making seamless garments is more complicated, requiring the use of new knitti...
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