Summary
New Jersey is very much in fashion right now, and that is good news for Maria Cucciniello, owner of The Hip Event in Montclair.
Cucciniello, 34, heads an agency that gets paid to create buzz for businesses - primarily fashion, beauty, restaurant and lifestyle clients. In addition to more traditional public-relations activities, that job increasingly involves making sure her clients are in the running when TV producers come looking for the next New Jersey restaurant, hair salon or family business to feature in a reality show. The popularity of shows such as "Jerseylicious," "The Jersey Shore," and "The Real Housewives of New Jersey" has greatly increased the number of buzz-building opportunities.See the full content of this document
Extract
Entrepreneur Keeps Jersey Buzzing
Cucciniello's firm also organizes events that allow several clients or brands to work together to reach new customers, such as at a recent party at Teterboro Airport hosted by a luxury car dealership and a private jet firm. Cucciniello, who lives in Clifton, points out t...
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