Summary
Sell globally, market locally.
That has been the strategy of CommonHealth, a Parsippany-based health-care communications agency, in recent years as pharmaceutical companies looked to sell their wares overseas, said managing partner David Chapman.See the full content of this document
Extract
Commonhealth Opens Offices in Europe
When clients asked for help selling drugs in Europe, he said, the company referred them to local subsidiaries of its parent WPP Group of London, because CommonHealth ...
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