Chicken Chain Tries Shift to 'Kgc' ; Grilling for a New Generation

Summary


LOUISVILLE, Ky. What in the name of Colonel Harland Sanders is going on at KFC? The chain built by his secret recipe for fried chicken is about to give equal billing to, gulp, grilled chicken.

Kentucky Fried Chicken customers will be greeted eventually by lighted "Now Grilling" signs, starting in coming weeks in select U.S. cities. Storefront signs will be altered to promote the new product called Kentucky Grilled Chicken. Even the brand's ubiquitous chicken buckets will get a makeover.

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Chicken Chain Tries Shift to 'Kgc' ; Grilling for a New Generation

"This is transformational for our brand," said ...

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