Challenging Viagra ; Competitors Make Their Pitch to Get Into the Game

Summary


An estimated 30 million American men suffer problems in the sack, and only about 13 percent of them have gotten help.

Some see that as a public health challenge. Others see dollar signs. In reality, it's a glorious conflation of the two.

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Challenging Viagra ; Competitors Make Their Pitch to Get Into the Game

In the five years since Viagra burst onto the scene with Bob Dole hawking the breakthrough cure for erectile dysfunction, sales of the little blue pill have exploded, rising to nearly $2 billion last year.

Now, two powerful rivals have sprouted in the ...

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