Summary
CLEARWATER, Fla. In response to Hank Steinbrenner's statement that the Yankees' brand trumped that of Red Sox Nation from a marketing standpoint, Boston CEO and president Larry Lucchino fired back.
"I don't deny there are Yankee fans everywhere. But it's blind of him not to see the phenomenon that is Red Sox Nation," Lucchino told the Boston Globe.See the full content of this document
Extract
Bosox' Ceo Strikes Back at Hank
Lucchino also told the paper that he ap...
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