Vision of a New Boomer Revolution ; Aarp Chief Sees Remake of Age Rules

Summary


As chief executive of AARP, Bill Novelli knows there's strength in numbers. But at the moment, his mind isn't on only his organization's 36 million members. It's also on the 78 million baby boomers who are changing the look of aging in America.

Novelli has written a book, "50+: Igniting a Revolution to Reinvent America," challenging the conventional wisdom that an older population presents an enormous problem for this country. He views it as an enormous opportunity.

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Vision of a New Boomer Revolution ; Aarp Chief Sees Remake of Age Rules

"Clearly, our society needs to make some changes, and we need to begin now," Novelli writes. "But I see that as a positive development, not a negative one, with boomers leading the way to a brighter future for all of us."

AARP's chief executive expects boomers to rewrite the rules of old ag...

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