Ailing Business Gets a Lift ; New Owner High On Firm That Sells Ads at Ski Slopes

Summary


Jim Blinn of Ridgewood is so sure that SkiView Corp. is a sleeping giant just waiting to be awakened that he bet his house on it.

The veteran ad man who worked for years in the newspaper industry took out a $450,000 loan against his house to help finance the $900,000 purchase of the floundering company about two years ago.

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Ailing Business Gets a Lift ; New Owner High On Firm That Sells Ads at Ski Slopes

SkiView owns rights to a network of outdoor advertising space at more than 100 ski resorts - including such popular slopes as Hunter, Windham, Camelback, Jack Frost, Big Boulder and Hidden Valley.

The company, which has offices above a ba...

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