Olympic Advertisers Strike Delicate Balance ; Many Try to Play Up Games, Downplay China
The Record, Bergen County, NJ › July 23, 2008
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Summary
MILWAUKEE Some ads preach unity and togetherness. Some celebrate the spirit of athleticism.
For many advertisers this year, their Olympic spots in the U.S. are more about humanity and athletes and less about national pride. They're also making less mention of host country China.See the full content of this document
Extract
Olympic Advertisers Strike Delicate Balance ; Many Try to Play Up Games, Downplay China
It's a big business advertising for the Olympics. This year's games in Beijing, which get under way next month, will draw in viewers from around the world, representing a big chance for advertis...
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