Ads Just Aren't Intruding Into Our Lives Enough

Summary

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DARK, STARK subway tunnels - the abyss we commuters stare into while thinking profound thoughts, or at least shallow thoughts that seem profound at the time - may soon be an obsolete pleasure.

An innovative advertising firm called Submedia has been offering mass transit systems around the country a fairly simple technology that turns dingy tunnel walls into plush revenue centers. A series of metal boxes, installed side by side on a tunnel wall, contain backlit compressed images; when a train speeds past, the images appear to the passengers inside the train to move, like a child's flip book.

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Extract

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Ads Just Aren't Intruding Into Our Lives Enough

Trials are under way in tunnels beneath Atlanta and New York, with more to come. Washington's Metrorail - a public transportation venue long proud of its largely schlock-free atmosph...

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